“Looks like they're trying too hard-to look like they're not trying,” Jon Myers writes.Īnother designer, Todd Cantley, describes that he would have thought the website redesign was a “wireframe”, if not for its serif typeface.Īs for the rounder logo, a Facebook user has joked that it “looks like it’s been on a McDonald’s diet for a decade. The Kickstarter Logo is an item from the Backer Box during the Tank Trouble Kickstart. Founder's gold icon next to your nickname. Apart from that, the whole website is unreadable and I have no idea what it's about,” says graphic designer Milosz W.ĭesigners have also griped about the website’s “unfinished” design. Be among the first to play our retro games online with your friends and try our advanced premium features for 6 months Includes: Early Access to Piepacker. Enter your email address below to receive irregular and non-annoying updates. Unfortunately, the new look hasn’t been very well-received.
Aside from the new color, the balloon wordmark has been further “puffed” up. M m IQ PS-Adobe-3.1 EPSF-3.0 ADODSCEncoding: MacOS Roman Title: kickstarter-logo-k-green.eps Creator: Adobe Illustrator(R) 24.0 For: Amanda Rios CreationDate: 4/15/20 BoundingBox: 0 0 256 290 HiResBoundingBox: 0 0 256 289.0323 CropBox: 0 0 256 289.0323 LanguageLevel: 2 DocumentData: Clean7Bit ADOBeginClientInjection: DocumentHeader 'AI11EPS' AI8CreatorVersion: 24.0.1.
The green and black in the old logo have also been merged to create a more muted but unified design. Kickstarter quietly gave its website and logo an extreme overhaul over the weekend, and it didn't take long for visitors to point out the change.įor one, the platform’s vibrant aesthetics-which denote its creators’ innovative and forward-thinking nature-have been replaced with a more pared-back, editorial style (complete with a confusing date-stamp on the top left corner) to draw more attention to the site’s content. Old logo (above) via Wikimedia Commons, new logo (below) via Kickstarter
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